Dove’s advertisements are different than most ads because most of the ads shown in magazines and on TV have beautiful, thin, mostly white females; or have the handsome, strong, muscular men. Dove ads have women of all ethnicities, all shapes and sizes, and all ages. They are showing that everyone is beautiful and women need to embrace their own bodies and view themselves as beautiful. I think that this is a very positive way to advertise; yes dove is probably making money off of it, but they are still trying to be honest about “true beauty”. The ads Dove shows on TV are empowering. My favorite one was Evolution. Young girls look up to the media so much in how they should dress, and what the ideal beauty is. They try to be that thin and look that good, when in reality most of the ads seen in magazines are all edited where the model can look completely changed. Girls should see the model before and the model after the editing is done and decide then what beauty is.
I know we watched some videos in class but here are a few more about photoshopped images:
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